Released today: "Perfecting Your Pitch," by Ronald M. Shapiro

Shapiro Sher founder and best-selling author Ronald M. Shapiro's latest book, Perfecting Your Pitch: How To Succeed in Business and In Life by Finding Words That Work, is released today by Hudson Street Press.

Co-authored by Ron Shapiro and Jeff Barker, Perfecting Your Pitch has been previewed in Forbes, Yahoo! Sports' The PostGame, The Baltimore Business Journal and many other media outlets. The book is praised for helping readers prepare for a variety of stressful scenarios – negotiating a contract, buying a house, coping with bullies, talking to kids about sex, settling family financial squabbles, and more. The book includes over forty model scripts in four general categories – Business , Family, Friends and Consumers -- to guide readers as they learn to apply Shapiro’s three-step system – Draft, Devil’s Advocate, Deliver – in real-life situations.

The lessons contained in Perfecting Your Pitch are based on experiences from Shapiro’s long career in business, law, the community, and sports, including his representation of Hall-of-Fame, Major League Baseball players and team owners. The book includes never-before-shared stories behind some of his athlete and celebrity-related challenging communications situations.

Ann Curry, NBC News Correspondent and Anchor at Large, says this about Shapiro’s new book:

“Advice from Ron Shapiro is money in the bank. If you want to learn how to deal with life and business communication challenges, then perfecting your pitch is a must read.”